How do IP addresses work on Google?

An Internet Protocol (IP) address is used to connect to the Internet and identify devices so that computers, like desktops, mobile devices, and servers can communicate with each other. 

An IP address is assigned to your device by your Internet Service Provider, like your cable, telephone, wireless, or carrier company, and is a requirement to use the internet. IP addresses are how computers on the internet recognize one another to send websites or services back and forth. When you visit a website, like google.com, your Internet Service Provider uses your IP address to make sure google.com opens on the device that you’re using.

How does Google use your IP addresses?

Google uses IP addresses in almost everything that we do, from building data centers and enabling our engineers to make products like Search or Maps, to getting YouTube videos to your phone.

Your IP address lets Google give you the content you search for. IP addresses are also used in other ways, like to give you relevant results for where you are and to help keep your account secure.

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