What is Google Analytics?
Google Analytics isa free web analytics tool offered by Google to help you analyze your website traffic.
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand. Google launched the service in November 2005 after acquiring Urchin.,
As of 2019, Google Analytics is the most widely used web analytics service on the web. Google Analytics provides an SDK that allows gathering usage data from iOS and Android app, known as Google Analytics for Mobile Apps. Google Analytics can be blocked by browsers, browser extensions, firewalls and other means.
Google Analytics has undergone many versions since its inception. It is currently on its 4th iteration of the platform which is called GA4. GA4, now being the default Google Analytics installation, is the renamed version for the (App + Web) Property that Google had released in 2019 in a Beta form. GA4 has currently replaced UA, Universal Analytics. One notable feature of GA4 is a natural integration with Google’sBigQuery a feature previously only available with the enterprise GA 360. This move indicates efforts by Google to integrate GA and its free users into their wider cloud offering.
How does Google Analytics Work?
Simply put, Google Analytics puts several lines of tracking code into the code of your website. The code records various activities of your users when they visit your website, along with the attributes (such as age, gender, interests) of those users. It then sends all that information to the GA (Google Analytics) server once the user exits your website.
Next, Google Analytics aggregates the data collected from your website in multiple ways, primarily by four levels:
- User level (related to actions by each user)
- Pageview level (each individual page visited)
- Event level (button clicks, video views, etc)
- Session level (each individual visit)
What kind of data are available on Google Analytics, and what can you do with them?
There are two types of data that you can collect in Google Analytics:
- User Acquisition Data: data about your users before they visit your website
- User Behavior Data: data about your users when they visit your website
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