What is GTM?

In This blog, we are going to learn What is GTM?.

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

Here’s a very simple example of how Google Tag Manager works. Information from one data source (your website) is shared with another data source (Google Analytics) through Google Tag Manager. GTM becomes very handy when you have lots of tags to manage because all of the code is stored in one place.

Reasons why you should use Google Tag Manager

Fast deployment of tracking codes

Let’s take a step back and remember the classic way of how tracking codes used to be managed:

  1. A marketer (analyst, or anyone else) decides to start using a new marketing platform to track user behavior.
  2. He/she get a tracking code and sends it to a developer.
  3. The developer says he’s busy and will do that next week.
  4. What if you need to track additional events? In that case, you’ll need to write a detailed task, send emails back-and-forth with the developer in order to get those codes installed. This can take even more than several weeks.

What if I said that you could avoid the developer (in most cases) and implement those tracking codes by yourself? With Google Tag Manager, this dream comes true.

Every tracking code is called a tag and you can manage them via the GTM interface.

Google Tag Manager speeds up many processes. New tags can be added rapidly and a lot of them do not require code changes to the website. This is a great tool for marketers because it can really speed up launch time by testing each change themselves and deploying when ready.

And that’s exactly why I put this reason as the #1 item in the list of reasons why you should use Google Tag Manager. But it’s definitely not the last.

If you have any queries please leave your query in the comment box.

What is GTM?


What is GTM?