What is a Geofencing

In this blog, we are going to learn, What is a Geofencing?

What is a Geofencing Notification?

Geofencing notifications are messages that are sent to a person when they are in the vicinity of a specific location, for instance, a store, a festival, or a restaurant, delimited by a perimeter called geofence. PlotProjects offers a technology that allows apps to send notifications to people entering/exiting predefined geofences.

Geofencing is a location-based service in which an app or other software program uses radio frequency identification (RFID), Wi-Fi, GPS, or cellular data to trigger a targeted marketing action (such as a text, email, social media advertisement, app notification) when a mobile device or RFID tag enters or exits a virtual geographic boundary, known as a geofence.

A simple example of geofencing is when a young woman walks near a Sephora retailer at the mall and receives an app notification that says: “Today only! Buy 1 lipstick, get 1 free!”  

You can track a consumer’s location through GPS, Bluetooth, and beacons, and there are three ways to utilize this technology for targeting consumers: geotargeting, geofencing, and beaconing.

Whereas geotargeting is focused on delivering targeted advertising to desktop users based on their location, and beaconing is focused on transmitting targeted messages and information to nearby mobile devices, geofencing is focused on the virtual perimeter you build around a specific geographic location to deliver targeted messaging.

There are many types of alerts you can send when a user enters a geofence. The more popular types include text messages, in-app notifications, and social media ads.

Geofences can be set up on the mobile, tablet, and even desktop devices anywhere in the world. Geofencing can be configured to target a certain place (such as the mall mentioned above), a demographic market area, a business category (e.g., restaurants), a brand location (say, all the Sephoras worldwide), a city, or a state.

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