What is CRM? How to integrate it in Shopify?

Definition of CRM:

CRM stands for Customer Relationship Management. CRM is a technology for managing all your company’s relationships and interactions with customers and potential customers. CRM is a combination of business strategies, software, and processes that help build long-lasting relationships between companies and their customers and improve business relationships. CRM software helps organizations streamline their processes and workflows so that every part of the business is on the same page. Sales and marketing teams, especially, rely on CRM to create collaboration and improve their productivity. CRM systems can also give customer-facing staff members detailed information on customers’ personal information, purchase history, buying preferences, and concerns. This software ensures that every step of the interaction with consumers goes smoothly and efficiently in order to increase the overall profits. The best part about a CRM system is that almost any organizational unit can benefit from it — from sales and customer service to recruiting, marketing, and business development. Good CRM software gives a better way to manage external relationships.

Since CRM provides easy access to data, it also becomes much easier for users to collaborate on different processes and increase productivity. With a CRM system, a business ensures that it establishes long-term customer relations by knowing every detail like their needs, wants, and behaviors and all about them, at all times. A satisfied customer is more likely to return to your company for more purchases and to recommend your products or services to their friends and family. CRM allows businesses of all sizes to drive growth and profits.

Need of CRM Platforms for Shopify Integration:
Customer Relationship Management

Building long-lasting relationships in Marketing and Business is a tough task. It’s never easy for Shopify online store owners to manage their customers’ records. However, it’s a critical feature for every e-commerce business that should not neglect to boost revenue and sales. Integrating a CRM system into the Shopify store would be ideal to bring more success to your brand. This article will show you the best Shopify CRM platform that your store should not miss. Not every CRM platform is the same, either. Some are marketed to enterprises, others are marketed to small businesses, and some even cater to specific industries, But finding the right CRM has many advantages.

Best CRMs for Shopify stores:
  1. HubSpot
  2. Salesforce
  3. Agile CRM
  4. Zendesk
  5. Zoho
  6. Metrilo
  7. Pipeliner
  8. Nimble
  9. Insightly
  10. ActiveCampaign

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